Well, hello there!

My name is Danielle & I lead Simplified Data.

What do I do?

I work with academic, NHS and independent health researchers. I support you to complete your research project from a statistics or writing perspective. I can either carry out parts of the research for you or guide you through the process of completing it yourself.

Research done for you

Perfect if…

You want work to be carried out by an experienced independent consultant with years of expertise in medical research

You’ll get…

A bespoke delivery of the work that you commission

Click here to find out more

I can highly recommend Danielle at Simplified Data, her work is of the highest standard and she delivers her projects at great speed with the highest quality.  She is a pleasure and highly professional to work with.

Professor Melanie Davies, Professor of Diabetes Medicine & Director of the Leicester Diabetes Centre

Research done with you

Perfect if…

You want to complete the research yourself and upskill at the same time so that you don’t waste time doing the wrong thing and can feel more confident in your findings

You’ll get…

Consultancy support so that you can carry out your statistical analysis or write up without having to spend hours watching YouTube videos or reading online tutorials that don’t answer your specific questions

Click here to find out more

Danielle delivers exceptional data insights in an accessible way.  She’s a joy to work with and I cannot recommend her highly enough

Emma Insley, Director of Insley Consulting

Who am I?

Simplified Data is led by me, Danielle Bodicoat. I’m an experienced medical statistics & writing consultant.

I’ve got a solid theoretical grounding thanks to a 1st class BSc in Mathematics with Statistics, an MSc in Medical Statistics (Distinction) which I was awarded a scholarship for by GlaxoSmithKline, & a PhD in Epidemiology.

I have over 12 years of applied experience with a proven track record including 80+ peer-reviewed publications (see the full list here).

I’ve spent years designing, conducting and supervising statistical analyses. As well as authoring my own papers, I’ve written and coordinated grant applications that have attracted over £8 million in funding. I’ve also written numerous clinical trial protocols.

I used to be a lecturer so I have lots of teaching experience, and I’ve organised and delivered training days.

While working on my research, I had to use a statistical test that was unfamiliar to me which led us to contact Danielle from Simplified Data. We used the mini package provided by her which included 30 minutes email correspondence, followed by an hour video meeting then a 30 minute follow-up via email. I found that this method allowed us to ask all the questions we had, and the demonstration on video was especially helpful since we got to ask questions and discuss ideas on the spot which was a good learning experience. The follow-up email helped especially wrap up everything. Now that we’ve covered all the basics about Generalized Linear Models, I feel more confident working on my research due to the help we have received from Danielle. What I liked best was how smooth and simple everything went. Statistics can look daunting to newbies but Danielle provided answers in very simple terms and I would highly recommend contacting her if you need any help with research or statistics.

Sundus Malaikah, Research Associate at Loughborough University


  • Strive for a balance between technical expertise, high quality research and general understanding
  • Share knowledge to educate and encourage others
  • Be reliable, trust-worthy and friendly at all times
  • Make decisive and pragmatic decisions to allow work to move forward at pace
  • Being well-organised and delivering on time are essential

Next Steps…

Have you finally got your study data, but now you don’t know where to start with analysing it? My free guide on preparing your data for analysis will help.